Integrated Marketing
At X-Y, Integrated Marketing is about unifying creativity and strategy to create campaigns that resonate across platforms.
By combining Logic, through data-driven insights and media expertise, with Magic, through compelling storytelling and design, we ensure every campaign feels cohesive and connected.
Our approach removes silos between creative and media planning, allowing for a seamless experience from concept to execution.
Whether launching a new product or building your brand’s presence, our integrated strategies deliver synergy and measurable impact.
01
Strategy Alignment
We synchronize creative and media plans, ensuring every element of your campaign works towards a unified goal.
02
Cross-Channel Consistency
From digital ads to social media, we ensure your brand’s message is consistent and impactful across all platforms.
03
Creative Development
Our team designs visuals and content tailored to your audience while aligned with the broader media strategy.
04
Media Optimization
Using advanced analytics, we fine-tune media placements and budgets to maximize ROI and campaign efficiency.
05
End-to-End Collaboration
With our integrated approach, creative and media teams work hand-in-hand, reducing friction and enhancing results.
Service Highlights
- Seamlessly integrated campaigns that deliver a cohesive brand experience.
- Unified teams that combine creativity and strategy for maximum impact.
Benefits for Advertisers
- Achieve greater efficiency with a single, streamlined approach to creative and media.
- Increase campaign effectiveness with cohesive messaging and optimized media placements.
